Systems and methods for offering credit line products

A machine-readable medium on which is encoded program code for offering a credit line product to customers of a financial institution, comprising instructions for:

• creating a client household level file for each of a plurality of financial institution customers based on an evaluation according to predetermined evaluation parameters of client information received from financial institution database systems;
• selecting client household level files for financial institution customers deemed eligible for consideration for a credit-line product offering based on predetermined client level and account level selection parameters applied separately;
• formatting and electronically transferring the selected client household level files to a credit bureau for credit scoring according to predetermined credit criteria;
• receiving from the credit bureau electronically by an automated credit application processing system of the financial institution a credit-screened account file corresponding to each of the selected client household level files with appended credit score and credit line product terms for a customer solicitation as determined by the credit bureau;
• sending a solicitation for a credit line product to each customer associated with a credit-screened account file by the automated credit application processing system of the financial institution based on appended credit line product terms;
• and
• receiving responses by the financial institution from customers who elect to accept to the credit line product solicitation.

A computer implemented system for offering a credit line product to customers of a financial institution, comprising:

• means for creating a client household level file for each of a plurality of financial institution customers based on an evaluation according to predetermined criteria of client information received via a marketing database application of the financial institution from a customer account information database system of the financial institution and a customer account servicing database system of the financial institution;
• means for selecting client household level files for financial institution customers deemed eligible for consideration for a credit-line product offering based on predetermined client level and account level selection parameters applied separately by a financial institution screening system;
• means for formatting and electronically transferring the selected client household level files to a credit bureau for credit scoring according to predetermined credit criteria;
• an automated credit application processing system preprogrammed for receiving from the credit bureau electronically a credit-screened account file corresponding to each of the selected client household level files with appended credit score and credit line product terms for a customer solicitation as determined by the credit bureau and for sending a solicitation for a credit line product to each customer associated with a credit-screened account file based on the appended credit line product terms;
• and
• means for receiving responses from customers who elect to accept to the credit line product solicitation.