Real-time marketing of credit-based goods or services
AssigneeMetareward, Inc.
InventorsMichael Mendelovich, Richard Rodenbusch, JB G. Orecchia
Life of this patent
Estimating the term…
Abstract
Systems and methods are described that determine which offers for credit-based transactions (if any) to market to a person. Each offer is associated with a set of third party demographic information criteria, a set of lender demographic information criteria, and a set of lender credit data criteria. The set of third party demographic information criteria is applied to a set of offers to determine a first subset of offers. The set of lender demographic information criteria is applied to the first subset of offers to determine a second subset of offers. The set of lender credit data criteria is applied to the second subset of offers to determine a third subset of offers.
Claims1
A computer-implemented method for processing a set of offers for credit-based transactions, each offer associated with a set of third party demographic information criteria and with a set of lender demographic information criteria and with a set of lender credit data criteria, the method comprising:
- applying the set of third party demographic information criteria to the set of offers to determine a first subset of offers;
- applying the set of lender demographic information criteria to the first subset of offers to determine a second subset of offers;
- and
- applying the set of lender credit data criteria to the second subset of offers to determine a third subset of offers.
Dependencies are inferred from the claim text.