Golf Club Head with Variable Face Thickness

A wood-type golf club head comprising:

• a body having a crown, a sole, a front wall and a ribbon, the front wall having an opening;
• and
• a face insert attached to the body, the face insert having an exterior surface and an interior surface, the interior surface of the face insert comprising a heel vertical section, a toe vertical section, and a central horizontal section connected to each of the heel vertical section and the toe vertical section, the face also comprising an upper central region, a lower central region, a heel region and a toe region, wherein the each of the heel vertical section, the toe vertical section and the central horizontal section has a first thickness, and each of the upper central region, the lower central region, the heel region and the toe region has a second thickness, and the first thickness is greater than the second thickness by at least 0.025 inch;
• wherein the golf club head has a volume ranging from 385 centimeters to 475 centimeters and a mass ranging from 170 grams to 250 grams, a coefficient of restitution ranging from 0.82 to 0.875.

A golf club head comprising:

• a face component having a return portion and a face insert;
• an aft-body attached to the return portion of the face component;
• wherein the face insert has an exterior surface and an interior surface, the interior surface of the face insert comprising a heel vertical section, a toe vertical section, and a central horizontal section connected to each of the heel vertical section and the toe vertical section, the face insert also comprising an upper central region, a lower central region, a heel region and a toe region, wherein the each of the heel vertical section, the toe vertical section and the central horizontal section has a first thickness, and each of the upper central region, the lower central region, the heel region and the toe region has a second thickness, and the first thickness is greater than the second thickness by at least 0.025 inch;
• wherein the golf club head has a volume ranging from 385 centimeters to 475 centimeters and a mass ranging from 170 grams to 250 grams, a coefficient of restitution ranging from 0.82 to 0.875.

A golf club head comprising:

• a body composed of a composite material having a front wall with an opening, a sole, a ribbon;
• a crown plate attached to the body;
• and
• a face insert disposed within the opening of the front wall, the face insert composed of a material having a density greater than the composite material, the face insert having an exterior surface and an interior surface, the interior surface of the face insert comprising a heel vertical section, a toe vertical section, and a central horizontal section connected to each of the heel vertical section and the toe vertical section, the face also comprising an upper central region, a lower central region, a heel region and a toe region, wherein the each of the heel vertical section, the toe vertical section and the central horizontal section has a first thickness, and each of the upper central region, the lower central region, the heel region and the toe region has a second thickness, and the first thickness is greater than the second thickness by at least 0.025 inch;
• wherein the golf club head has a volume ranging from 385 centimeters to 475 centimeters and a mass ranging from 170 grams to 250 grams, a coefficient of restitution ranging from 0.82 to 0.875.