Selective display of content

A method implemented by a computing device for selectively displaying an additional content in a Web page based on an available display area, wherein a primary content is unconditionally displayed in the Web page, but the additional content, which does not employ a hyperlink to display the information it conveys, is only displayed with the primary content depending upon whether predefined criteria are met, comprising the steps of:

• (a) automatically detecting dimensions of the available display area;
• (b) automatically determining whether information directly conveyed by the additional content and by the primary content can be fully displayed in a single Web page in the available display area without requiring access of another Web page, without requiring scrolling in more than one direction, and without requiring a modification of either the primary or the additional content that results in either the primary or the additional content being perceived in less than its entirety on the single Web page, said additional content not being necessarily related to the primary content;
• and if so,
• (c) displaying both the additional content and the primary content on the single Web page;
• else
• (d) displaying only the primary content on the single Web page.

A method implemented by a computing device for providing an additional content to a browser program for display in a browser window, without employing a hyperlink to display the information the additional information conveys, and without requiring scrolling in more than one direction to fully display the additional content, comprising the steps of:

• (a) automatically detecting properties that identify the browser program;
• (b) automatically determining instructions that are compatible with the browser program, to display at least a portion of the additional content without requiring scrolling in more than one direction and without requiring a modification of the at least the portion of the additional content that results in said at least the portion of the additional content being perceived in less than its entirety on a single Web page based on an available display area in the browser window;
• and
• (c) communicating the instructions to the browser program, said instructions causing the additional content to be fully displayed only if possible to do so without requiring scrolling in more than one direction and without requiring a modification of the additional content that results in said at least the portion of the additional content being perceived in less than its entirety on the single Web page, such that a user is enabled to directly discern all of the information that the at least the portion of the additional content conveys, wherein said additional content is not necessarily related to the primary content.

A system for displaying a Web page and selectively displaying an additional content, wherein a primary content is unconditionally displayed in the Web page, but the additional content, which does not employ a hyperlink to display the information it conveys, is only displayed with the primary content depending upon whether predefined criteria are met, based on an available display area, comprising:

• (a) a memory adapted to store data and machine instructions;
• (b) a processor coupled to the memory, said processor controlling storage of data in the memory and executing the machine instructions to implement a plurality of functions;
• (c) a persistent storage device, coupled to the processor and the memory, on which are stored machine instructions, which when executed by the processor, cause it to selectively fully display a primary content and the additional content on a single Web page, without requiring scrolling in more than one direction and without requiring a modification of either the primary or the additional content that results in either the primary or the additional content being perceived in less than its entirety on the Web page, such that a user is enabled to directly discern all of the information that the additional content and the primary content provide on the single Web page, said additional content not being necessarily related to the primary content;
• and
• (d) a display on which said primary content and said additional content are rendered in accord with the machine instructions, said display being controlled by the processor, said plurality of functions implemented by the processor executing the machine instructions including:
• (i) detecting dimensions of the available display area;
• (ii) selectively displaying both the primary content and the additional content, if the primary content and the additional content are fully displayable without scrolling in more than one direction;
• and if not,
• (iii) displaying only the primary content.