Determining advertisements using user behavior information such as past navigation information
OwnerDavid Bauinventor
Life of this patent
Estimating the term…
Abstract
Ads better targeted to individual users can be determined by using (recent) navigation history. User navigation (e.g., Web browsing) may be tracked, recorded and maintained. The navigation history information, and perhaps information about a current document, may be used to determine content-relevant and personalized ads. By doing so the ads seen by the user are more interesting and relevant to a current user interest inferred from their (recent) navigation.
Claims42
A method comprising:
- a) tracking, with a client device, a history of documents of a first type and documents of a second type requested by the client device;
- b) generating and storing, on the client device, navigation history information from the tracked history of documents;
- and
- c) generating, after requesting a document of the first type by the client device, an ad request, wherein the ad request includes at least some of the navigation history information.
A method comprising:
- a) tracking, with a client device, a history of documents of a first type and documents of a second type requested by the client device;
- b) generating, on the client device, navigation history information from the tracked history of documents;
- c) forwarding, from the client device, at least some of the navigation history information, including data for matching the navigation history with a later ad request;
- and
- d) generating, after requesting a document of the first type by the client device, an ad request, wherein the ad request includes data for matching the ad request with an earlier navigation history.
A machine-readable medium having stored thereon a machine-readable data structure comprising:
- a) content information;
- and
- b) machine-executable code which, when implemented by a machine,
- i) obtains client device navigation history information, and
- ii) generates an ad request including at least some of the client device navigation history information,
- wherein the machine-executable code is included in documents of a first type, and
- wherein the navigation history includes documents of the first type and documents of a second type that had been requested by the client device.
Apparatus comprising:
- a) means for saving navigation history information about documents of a first type and documents of a second type requested by the device;
- and
- b) means for generating an ad request, including at least some of the navigation history information, when the device requests a document of the first type but not when the device loads a document of the second type.
A method for targeting online advertisements for a document being accessed by a user, the method comprising:
- a) accepting document information associated with the document;
- and
- b) selecting a set of advertisements using at least the document information and information from previous user behavior of the user.
Apparatus for targeting online advertisements for a publisher document being accessed by a user, the apparatus comprising:
- a) an input for accepting document information associated with the publisher document;
- and
- b) means for selecting a set of advertisements using at least the document information and information from previous user behavior.
A machine-readable medium having stored thereon machine-executable instructions which, when executed by a machine, perform a method comprising:
- a) tracking, with a client device, a history of documents of a first type and documents of a second type requested by the client device;
- b) generating and storing, on the client device, navigation history information from the tracked history of documents;
- and
- c) generating, after requesting a document of the first type by the client device, an ad request, wherein the ad request includes at least some of the navigation history information.
A machine-readable medium having stored thereon machine-executable instructions which, when executed by a machine, perform a method comprising:
- a) tracking, with a client device, a history of documents of a first type and documents of a second type requested by the client device;
- b) generating, on the client device, navigation history information from the tracked history of documents;
- c) forwarding, from the client device, at least some of the navigation history information, including data for matching the navigation history with a later ad request;
- and
- d) generating, after requesting a document of the first type by the client device, an ad request, wherein the ad request includes data for matching the ad request with an earlier navigation history.
A machine-readable medium having stored thereon machine-executable instructions which, when executed by a machine, perform a method comprising:
- a) accepting document information associated with the publisher document;
- and
- b) selecting a set of advertisements using at least the document information and information from previous user behavior of the user.
Dependencies are inferred from the claim text.