Store modeling-based identification of marketing opportunities
AssigneeKraft Foods Holdings, Inc.
InventorsMark Kaczkowski, Jayakumar Vijayanathan, Mary Gutierrez, Jeffrey Stewart
Life of this patent
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Abstract
Modeled data (12) regarding a plurality of consumer retail outlets is provided (11) and used (15) to identify at least one unleveraged marketing opportunity with respect to increasing sales of at least one consumer commodity via at least one of the plurality of consumer retail outlets. In a preferred approach, these consumer retail outlets correspond to one or more specific limited geographic areas (21) that serve, in general, to further facilitate a granular understanding and application of the provided data.
Claims35
A method comprising:
- providing data regarding a plurality of consumer retail outlets, wherein the data is comprised, at least in part, of modeled data;
- using the data to identify at least one unleveraged marketing opportunity with respect to increasing sales of at least one consumer commodity via at least one of the plurality of consumer retail outlets.
A method to facilitate identification of an unleveraged marketing opportunity, comprising:
- providing modeled store data regarding a plurality of retail stores;
- using the modeled store data to identify at least one unleveraged marketing opportunity with respect to likely increasing sales of at least one consumer commodity.
Dependencies are inferred from the claim text.