System and method of controlling scrolling text display

A display system for displaying scrolling text information in a vehicle, said system comprising:

• a display located in a vehicle for displaying information comprising scrolling text;
• a monitor comprising an imaging camera oriented to capture images of a driver of the vehicle including at least a portion of the head of the driver and determining an orientation vector;
• and
• a controller for determining whether the driver is expected to be viewing the display based on the orientation vector, said controller further controlling the presentation of scrolling text on the display based on whether the driver is expected to be viewing the display.

A method of controlling scrolling text on a display based on expected viewing by a person, said method comprising the steps of:

• presenting scrolling text on a display;
• capturing images of a person including at least a portion of the head of the person;
• determining an orientation vector based on the captured images;
• determining whether the person is expected to be viewing the display based on the orientation vector;
• and
• controlling the presentation of scrolling text on the display based on whether or not the person is expected to be viewing the display.

A method of controlling scrolling text presented in a vehicle based on expected viewing by a driver of the vehicle, said method comprising the steps of:

• presenting scrolling text on a display;
• capturing images of a driver of the vehicle including at least a portion of the head of the driver;
• determining an orientation vector based on the captured images;
• determining whether the driver is expected to be viewing the display based on the orientation vector;
• and
• controlling the presentation of scrolling text on the display based on whether or not the driver is expected to be viewing the display.