Display and method of operation

A display device comprising:

• one or more display screens;
• a cabinet translatable in relation to the one or more displays, said cabinet concealing a portion of the one or more display screens;
• and
• control means for controlling movements of the cabinet and electronically manipulating content transmitted to the one or more display screens.

A sign structure comprising:

• a display;
• a movable member adjacent said display, said movable member substantially concealing a portion of the display;
• a system of pulleys and counterweights connected to said movable member;
• and
• one or more computer processors for transmitting content to said display and controlling said system of pulleys and counterweights thereby controlling the movements of the movable member such that the movable member moves in concert with the displayed content.

A method of displaying content comprising:

• transmitting at least two distinct images to one or more display screens, said images being either static images or video images;
• controlling movements of a display screen blocker;
• and
• wherein one of the at least two distinct images is displayed on only one side of the blocker and a second of the at least two separate images is displayed on only a second side of the blocker such that the images manipulate in conjunction with movements of the blocker.

A system for displaying content comprising:

• means for creating content;
• means for transmitting said content to a display device, said display device including a cabinet movable over a display screen of said display device;
• and
• means for controlling movements of the cabinet in conjunction with the displayed content to create a desired effect.