Container having label protection feature

A blow molded plastic container adapted for label protection, the container having an upper portion including a mouth defining an opening into the container, a lower portion forming a base, and a sidewall portion connected with and extending between said upper portion and said lower portion;

• said upper portion, said lower portion and said sidewall portion cooperating to define a receptacle chamber within the container into which product can be filled;
• said sidewall portion having a plurality of indentations formed therein, a product label area, a first label protection area and a second label protection area, said plurality of indentations, said first label protection area and said second label protection area in combination providing label protection that is virtually indetectable.

A method of creating a visual impression of a virtually indictable label protection for a plastic container profile, said method comprising the steps of:

• creating said plastic container with a shoulder region, a sidewall portion and a base, said sidewall portion having a textured surface area, a product label area and a label protection area, said sidewall portion extending between and joining said shoulder region with said base;
• and
• orienting said container at a point of sale such that said textured surface area, said product label area and said label protection area cooperate to provide said visual impression of a substantially straight vertical line in profile.