Apparatus and method for insertion of material in broadcasting

A system for frame accurate insertion of a media segment into a broadcast signal, comprising:

• a central insertion control unit, capable of inserting the media segment into a broadcast signal, that inserts a control signal related to the media segment and an information signal into the broadcast signal, the central insertion control unit being coupled to a central source broadcast equipment;
• and
• a remote insertion control unit that controls the insertion of the media segment based on the control signal received from the central insertion control unit, the remote insertion control unit being coupled to a rebroadcasting equipment of a remote receiver, the remote receiver detecting the control signals and information signal in a received broadcast signal and broadcasting the media segment in response to the control signal;
• wherein the control signal is inserted into the broadcast signal after confirmation is received that the media segment was transferred to and stored at a remote station and comprises:
• a cue signal that transfers information about media segments;
• and
• an action signal that triggers an insertion of the media segment.