Methods, systems, and computer program products for facilitating user choices among complex alternatives using conjoint analysis in combination with psychological tests, skills tests, and configuration software

A system for facilitating choices among complex alternatives using conjoint analysis and at least one of psychological and skills test results, the system comprising:

• (a) a psychological/skills test module for administering at least one of a psychological and a skills test to a user and obtaining at least one of psychological and skills test results for the user;
• and
• (b) a selector tool for using the at least one of the psychological and skills test results in combination with conjoint analysis to facilitate selection among complex alternatives, wherein using the at least one of psychological and skills test results in combination with conjoint analysis to facilitate selection among complex alternatives includes using the at least one of psychological and skills test results to select at least one of attributes presented during the conjoint analysis and results presented after the conjoint analysis.

A system for facilitating choices among complex alternatives using conjoint analysis in combination with configuration software, the system comprising:

• (a) a configuration software module for allowing a user to select different elements or combinations of elements of complex alternatives to determine product or service designs from among the complex alternatives that match required configuration requirements of selected products or services;
• and
• (b) a selector tool for using the product or service designs derived from the configuration software to determine attributes presented to a user in a conjoint analysis relating to the complex alternatives and for performing the conjoint analysis using the selected attributes and for outputting relative utilities of the complex alternatives.

A system for facilitating user choices among complex alternatives using conjoint analysis in combination with configuration software, the system comprising:

• (a) a selector tool for performing conjoint analysis wherein a user selects between a combination of best and worst settings of different attributes relating to complex alternatives and calculating relative utilities of the complex alternatives and for using results of the conjoint analysis to select elements of the complex alternatives to be presented to the user;
• and
• (b) a configuration software module for allowing the user to configure a product of service using the elements selected by the user using the selector tool.

A computer program product comprising computer-executable instructions embodied in a computer-readable medium for performing steps comprising:

• (a) obtaining at least one of psychological and skills tests results for a user;
• and
• (b) using the at least one of psychological and skills test results in combination with conjoint analysis to facilitate selection among complex alternatives, wherein using the at least one of psychological and skills test results in combination with conjoint analysis to facilitate selection among complex alternatives includes using the at least one of psychological and skills test results to select at least one of attributes presented during the conjoint analysis and results presented after the conjoint analysis.