Personal care compositions that deposit hydrophilic benefit agents

A personal care composition comprising:

• a. a hydrophilic liquid;
• b. a structurant for said hydrophilic liquid;
• c. a surface active;
• and
• d. a lipid
• wherein said lipid, said hydrophilic liquid, said structurant, and said surface active form a lipid phase;
• wherein said hydrophilic liquid, said structurant, and said surface active are within the domain of said lipid in said lipid phase;
• wherein said structurant is selected from the group consisting of fluid absorbent particles, inorganic particulate thickeners, and water-soluble or water-swellable polymers.

A method of encapsulating active ingredients by:

• a) combining a surface active and a hydrophilic liquid to form an association structure;
• b) dispersing said association structure in a lipid phase;
• and
• c) dispersing said lipid phase in aqueous phase.