System and method for creating a network directory

A computer system for using an existing computer network directory of a first plurality of providers associated with a master entity to create a new computer network directory of a second plurality of providers associated with a subordinate entity, comprising a computer for:

• establishing computer communications between the master entity and the subordinate entity;
• defining a customization model;
• using the existing computer network directory and the customization model to create the new computer network directory;
• assigning an identifier corresponding to the subordinate entity;
• and
• embedding, under computer control of the master entity, the identifier into at least a portion of the new computer network directory.

A program product for use with a computer, having computer readable program code for using an existing computer network directory of a first plurality of providers associated with a master entity to create a new computer network directory of a second plurality of providers associated with a subordinate entity, the program product comprising:

• computer readable program code for establishing computer communications between the master entity and the subordinate entity;
• computer readable program code for defining a customization model;
• computer readable program code for using the existing computer network directory and the customization model to create the new computer network directory.
• computer readable program code for assigning an identifier corresponding to the subordinate entity;
• and
• computer readable program code for embedding, under computer control of the master entity, the identifier into at least a portion of the new computer network directory.

A method for tracking referrals from a plurality of subordinate entities, wherein each of the plurality of subordinate entities markets to customers using a new computer network directory generated from selected portions of an existing computer network directory, wherein the existing computer network directory comprises a list of a first plurality of providers associated with a master entity, and wherein the new computer network directory comprises a list of a second plurality of providers associated with a subordinate entity, the method comprising:

• defining a customization model;
• using portions of data from the existing computer network directory as governed by the customization model to create the new computer network directory;
• assigning, by the master entity, a master identifier corresponding to the subordinate entity;
• assigning, by each of the second plurality of providers, a provider identifier corresponding to the subordinate entity;
• and
• maintaining an association, by the master entity, between the master identifier and each provider identifier assigned by the second plurality of providers to track referrals from the subordinate entity.