Savemore

An electronic, online Storefront approach provided to brand manufacturers and advertisers to target market specific incentive offers to specific regions, which also provides consumer relationship information vital to brand marketing through $AVEMORE—the invention.

• I claim that specific online departments are issued to contracting brands and advertisers (online stores).
• These departments are actually display areas controlled by the online Stores, hosted on the online Storefront.
• Each Store's department is proprietary.
• A variety of Stores may participate on the Storefront, and can provide an infinite number of items or categories.
• Access into each department is gained through confidential passwords and login codes established and maintained by the Stores.
• The Stores produce and submit their own offers to be displayed in their departments, showcased on the Inventor's Internet website.
• The Stores has the ability to maintain their own departments and their own displays.
• The Stores determine how many offers are to made available daily;
• The Stores determine what regions are to receive what incentives.
• Incentive offers may be national, regional or local, in scope.
• I claim that each offer displayed by a Store may contain indigenous information:
• The Store name;
• The item or brand name
• The value of the incentive;
• Disclaimers and modifiers for the incentive;
• The origin of the incentive by zip code;
• I claim that the incentives displayed in the Stores are viewed and selected by end users/web shoppers.
• The incentives are free to the end user;
• Are available twenty-four hours a day, seven days a week;
• Viewable and printable by the end user, at their discretion;
• Are printed on the end user's printer.
• I claim that each printed incentive is identified and maintained in the proprietary back end database, by the Storefront.
• I claim that the printed incentive offers may contain items referenced above as well as the following:
• Demographic information provided by the end user (web shopper) i.e. name, date of birth, sex, marital status, and other personal information.
• Bar codes;
• An indigenous identification number or tracking code, which is logged into the Storefront's database for tracking and rebate purposes.
• I further claim that the Storefront's database maintains all necessary information regarding the Stores, their departments, displays, links, rebates and customer accounts.
• I claim that Activity Reports on incentive activity are available to the Stores though the Storefront's proprietary, backend database and software.
• Activity reports provide the brands and advertisers tracking capability:
• Where each item is displayed in their Store:
• How many web shoppers saw the display (impressions);
• How many web shoppers actually viewed the incentive offer;
• How many web shoppers actually selected and printed out incentive offers;
• How many incentives offers each the web shoppers actually selected and printed out;
• Where the web shoppers are based;
• Where the incentives were provided and redeemed;
• From what regions web shoppers came;
• What was the heaviest concentration of activity and when;
• How large their loyalty base is on their Storefront.
• I claim that these reports may be viewed online or printed out by the Store.