Operation of web sites on internet
AssigneeNCR Corporation
InventorAntonio R. Bogat
Life of this patent
Estimating the term…
Abstract
An approach to operating a web site. A visitor to the web site is identified, either precisely by name, or imprecisely, as by ascertaining a category to which the visitor belongs. An example of a category may be: Avid golfers between ages of 35 and 50. Once the visitor is identified, either precisely or not, the web site performs background research on the visitor and, based on the background research, tailors a web page which is delivered to the visitor. Thus, the web site delivers different web pages to different visitors. Alternately, a tailored e-mail message may be delivered to the visitor.
Claims13
A method of operating a web site, comprising:
- a) identifying a first visitor to the web site;
- b) performing background research on the first visitor;
- c) based on the background research, selecting first information from a collection of information;
- and
- d) transmitting the first information to the first visitor.
A method of operating a web site, comprising:
- a) receiving an inquiry from a visitor to the web site;
- b) estimating whether the visitor possesses selected characteristics;
- c) based on the estimate, selecting first information from a collection of information;
- d) in response to the inquiry, selecting second information;
- and
- e) compiling the first and second information into a message, and transmitting the message to the visitor.
A method of operating a web site, comprising:
- a) receiving an inquiry from a visitor to the web site;
- b) ascertaining identity of the visitor;
- c) based on the identity, deriving visitor-specific information;
- d) based on the inquiry, deriving response information;
- and
- e) compiling the visitor-specific information and the response information into a message, and transmitting the message to the visitor.
A method of operating a web site, comprising:
- a) receiving an inquiry from a visitor to the web site;
- b) making an estimate of selected characteristics of the visitor;
- c) asking the visitor whether customer-specific information is desired and, if so, deriving customer-specific information based on the estimate;
- d) based on the inquiry, selecting second information from the collection;
- and
- e) compiling the first and second information into a message, and transmitting the message to the visitor.
Dependencies are inferred from the claim text.