Persuasive website design system and method
OwnerJeffrey Eisenberg, Bryan Eisenberg +1inventors
InventorsJeffrey Eisenberg, Bryan Eisenberg, John C. Quarto-vonTivadar
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Abstract
Systems and methods are described for creating and using a persuasive web site usable in electronic business applications. The invention includes defining a plurality of personae of prospective customers anticipated to access a web site, creating a plurality of web pages as a function of the defined personae, creating a plurality of paths connecting the web pages as a function of the defined personae, storing the plurality of web pages and data regarding the plurality of paths, and providing access to the plurality of web pages to prospective customers according to the plurality of paths as a function of a persona of each prospective customer.
Claims15
A computer system for providing electronic business services, comprising:
- a network;
- at least one customer computer associated with at least one customer and connected to the network, the at least one customer computer including a web browser for accessing and communicating over the network;
- and
- at least one merchant computer associated with at least one merchant and connected to the network, the merchant computer being accessible by the customer computer via the network, the merchant computer including a plurality of web pages constructed and configured according to predetermined personae of customers anticipated to access the at least one merchant computer.
A method for electronic business, comprising:
- defining a plurality of personae of customers anticipated to access a web site;
- creating a plurality of web pages as a function of the defined personae
- creating a plurality of paths connecting the web pages, as a function of the defined personae;
- storing the plurality of web pages and data regarding the plurality of paths;
- and
- providing access to the plurality of web pages to prospective customers according to the plurality of paths and as a function of a persona of each prospective customer.
A method for designing an electronic business system, comprising:
- defining a plurality of personae corresponding to customers anticipated to access the system;
- creating a plurality of web pages as a function of the defined plurality of personae, each web page having information in a form to persuade prospective customers into purchasing a product or service;
- linking the plurality of web pages as a function of the defined plurality of personae;
- and
- providing access to the plurality of web pages by prospective customers.
Dependencies are inferred from the claim text.