Back to results
US 2004/0201488 A1Published application
Gender-directed marketing in public restrooms
OwnerRafael Elulinventor
Life of this patent
Estimating the term…
Abstract
A method of gender-specific marketing by providing gender-directed audiovisual advertising to users of public restrooms, and optionally providing means for immediate ordering or on-the-spot purchase of the advertised items.
Claims1
A process or method for gender-specific marketing in public rest rooms, grooming areas, powder rooms, and all other gender-segregated privacy enclaves in communal or public space, comprising the following steps:
- (i) providing two or more gender-specific sources or programs of advertising of goods or services, such that for each gender there is available at least one source specific for that gender
- (ii) displaying said advertising in, or substantially proximal to said gender-specific privacy areas, in such manner that the advertising program appropriate to each gender is clearly visible and/or audible in said privacy area of the corresponding gender
- (iii) optionally providing means for immediate ordering and/or immediate purchase of all or some of said goods or services advertised to restroom users of each gender
- whereby users of both genders of said privacy enclaves, are each presented with a distinct gender-specific advertising program appropriate to that same gender, and may have the opportunity of immediate purchase of the items advertised.
1 more element
Dependencies are inferred from the claim text.