Self-luminescence image display unit

A self-luminous image display apparatus, comprising an output-side substrate, a reflection-side substrate provided so as to oppose the output-side substrate, and a light-emitting layer provided so as to be interposed between the substrates, wherein light from the light-emitting layer is output directly from the output-side substrate and is output indirectly from the output-side substrate after being reflected by the reflection-side substrate, wherein:

• the output-side substrate includes a linear polarization device provided so as to cover a display surface for transmitting only predetermined linearly-polarized light of ambient light, and a retardation film provided closer to the light-emitting layer than the linear polarization device for turning the linearly-polarized light transmitted through the linear polarization device into circularly-polarized light;
• and
• the linear polarization device has a degree of polarization greater than 70.0% and 99.2% or less.