Display system for wrapping paper and adhesive tape

A display system for supporting a plurality of primary products and a plurality of complementary products on a floor of a retail store, comprising:

• a box having a substantially rectangular bottom wall adapted to be supported on the floor, and an upwardly dependent peripheral wall comprising opposing front and rear walls and a pair of opposing side walls which terminates at an upper rim, said bottom and peripheral walls which define a product receiving interior chamber adapted to receive the plurality of primary products;
• a relatively rigid display board which includes a first sheet made of a corrugated material having a corrugated core comprised of a plurality of parallel ribs sandwiched between respective substantially flat front and rear sheets having respective front and rear surfaces, a second sheet is bonded to said front surface, said second sheet having a plurality of complementary product receiving holes therethrough shaped to receive the complementary products therein, said front surface forming respective backing surfaces for said product receiving holes to removably mount the plurality of complementary products by having an adhesive applied to said backing surfaces which allows for repeated removal and replacement of the complementary products mounted thereon;
• and
• at least two retaining devices adapted to connect said display board to said peripheral wall in a generally vertical orientation, each comprising an S-hook having an upper hook adapted to engage said upper rim of said box and a lower hook adapted to engage the display board through a corresponding hanging hole through said display board spaced apart adjacent an upper edge thereof to hang said display board in a substantially vertical orientation from said upper rim of said box with the front surface of said display board facing away from said box to allow display of the primary products and the rear surface facing said box.