Method and apparatus for anonymous data profiling
OwnerEugene August Fuszinventor
Life of this patent
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Abstract
A method for a consumer to provide himself with timely and appropriate marketing data while remaining anonymous to the sources of the marketing data is described. The method includes self-generating an anonymous consumer profile for the consumer, providing access to the anonymous consumer profile to one or more entities, and receiving marketing data from the entities based on the anonymous consumer profile. The method also includes providing feedback on the received marketing data, the feedback becoming a part of the anonymous consumer profile, and repeating the receiving marketing data and providing feedback steps.
Claims38
A method for a consumer to obtain timely and appropriate marketing data while remaining anonymous to the sources of the marketing data, said method comprising:
- self-generating an anonymous consumer profile personalized to the consumer;
- providing access to the anonymous consumer profile to one or more entities;
- receiving marketing data from the entities based on the anonymous consumer profile;
- providing feedback on the received marketing data, the feedback becoming a part of the anonymous consumer profile;
- and
- repeating the receiving marketing data and providing feedback steps.
A method for generating a database of personalized anonymous consumer profiles, said method comprising:
- (a) providing a questionnaire to a consumer, the questions having a nature such that answers to the questions include only non-identifying information concerning the consumer;
- (b) accepting answers to the questionnaire, the answers containing only non-identifying information;
- (c) configuring the received answers as a consumer profile database;
- (d) providing advertisements to the consumer based on the consumer profile database;
- (e) receiving feedback on the advertisements;
- (f) updating the consumer profile database based on the feedback;
- and
- (g) repeating steps (d) through (f).
An anonymous consumer profiling system comprising at least one computer running a web server and a database, said system configured to:
- provide a questionnaire relating to non-identifying information to a user;
- receive answers to the questionnaire from the user;
- configure the received answers as a consumer profile for the user;
- provide advertisements to the user based on the consumer profile;
- receive feedback on the advertisements from the user;
- and
- update the consumer profile based on the received feedback, said computer configured to maintain an anonymity of the consumer at all times.
An anonymous marketing method comprising:
- encouraging a group of consumers to self-generate anonymous consumer profiles;
- marketing to the group of consumers based on the anonymous profiles;
- requesting feedback from the group of consumers regarding the marketing while maintaining their anonymity;
- adding the feedback to revise the anonymous profiles;
- and
- refining the marketing to the group of consumers based on the revised anonymous profiles.
Dependencies are inferred from the claim text.