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US 2004/0172324 A1Published application
Method of delivery, targeting, and measuring advertising over networks
AssigneeGoogle Inc.
InventorsDwight Allen Merriman, Kevin Joseph O'Connor
Life of this patent
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Abstract
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
Claims6
An apparatus for advertising, comprising:
- a processor;
- a memory storing instructions for a derive profile process adapted to be executed by said processor to collect information based upon a plurality of advertisement requests sent from a user node;
- a database that stores said information;
- a memory storing instructions for an advertisement server process adapted to be executed by said processor to select, in response to an advertisement request, an advertisement based upon said information collected by said derive profile process stored in said database, wherein said advertisement request is based upon a link sent from an affiliate node to said user node in response to a content request sent from said user node to said affiliate node;
- a memory storing instructions for a management process adapted to be executed by said processor to update advertisements available to be selected by said advertisement server process;
- and
- a memory storing instructions for a report process adapted to be executed by said processor to generate a report about the placement of advertisements.
4 more elements
Dependencies are inferred from the claim text.