Lead generation systemusing buyer criteria

10 The method of claim 1, wherein said estimated value is provided as a trade-in allowance accounting for state sale tax.

18 The method of claim 14, wherein a low end of said range is a wholesale value derived from auction data from wholesales vehicle sales, and a high end is calculated as a percentage above said low end range.

20 The method of claim 18, wherein said percentage is between about 8 to 10 percent.

20 The method of claim 14, wherein said estimated value is provided as a trade-in allowance accounting for state sale tax.

An apparatus for generating a lead for a potential buyer by independently determining an estimated value for a vehicle by a potential seller said apparatus comprising:

• a user interface, said user interface being programmed to receive vehicle identifying information for said vehicle for sale, and to receive seller identifying information;
• and
• a processor in communication with said user interface programmed to independently determine an estimated value for said vehicle using said vehicle identifying information and said buyer criteria, to present said estimated value to said seller as independently determined, and to transmit said seller identifying information to said buyer.

An apparatus for determining an estimated value range for a vehicle using one or more buyer criteria, said apparatus comprising:

• a user interface, said user interface being programmed to receive vehicle identifying information for said vehicle from a user and to receive user identifying information;
• a processor in communication with said user interface programmed to determine an estimated value range for said vehicle using said vehicle identifying information, historical information, and said buyer criteria;
• and to transmit said estimated value range to said user and said user identifying criteria to a potential buyer.