Method and apparatus for displaying equivalent announcements
OwnerDeclan Patrick Kelly, Jozef Pieter Van Gasselinventors
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Abstract
The invention relates to a method of forcing a user to view a first announcement, when a user prevents a second announcement, embedded in a stream of audiovisual information, to be shown on a display, where the first announcement and the second announcement are equivalent to each other. The announcement may be a commercial. This prevention can be achieved either by skipping the announcement or by zapping to a different channel. The invention further relates to an apparatus capable of detecting whether a user has viewed an announcement or whether he has skipped it. The apparatus is also capable of displaying a second announcement which is equivalent to the skipped announcement.
Claims10
A method of displaying a second announcement (301) if a first announcement (212), embedded in a stream of audiovisual information (210), is prevented from being displayed on a display screen (121), said second announcement (301) being equivalent to the first announcement (212), characterized in that the second announcement (301) is displayed during display of a first part of the stream of audiovisual information (210) in which the first announcement (212) is not embedded, said first part being chronologically displayed after a second part of the stream of audiovisual information (210) in which the first announcement (212) is embedded.
An apparatus (101) comprising means for detecting whether a first announcement (212), embedded in a stream of audiovisual information (210), is prevented from being displayed on a display screen (121), the apparatus further comprising means for displaying a second announcement (301) on a display screen (121) if it is detected that the first announcement (212) is prevented from being displayed, said second announcement (301) being equivalent to the first announcement (212), characterized in that the apparatus (101) is further adapted to display the second announcement (301) during display of a first part of the stream of audiovisual information (210) in which the first announcement (212) is not embedded, said first part being chronologically displayed after a second part of the stream of audiovisual information (210) in which the first announcement (212) is embedded.
Dependencies are inferred from the claim text.