Business method of providing products or services to a client in a graduated manner to achieve an end result

A method of progressively advancing an internet client through a series of client interest level stages towards a highest stage of customer interest level, each stage represented by an associated webpage, comprising:

• a) providing a list of resources on each of the webpages, each resource having a link to one or more webpages providing content satisfying a specific market interest the client may have, wherein each webpage details an interest different than those detailed on the other webpages;
• b) directing the internet client to an initial webpage of market interest having content related to a first level of interest;
• c) directing the internet client to a second webpage of market interest having content related to a second level of market interest higher than the first level of market interest;
• and
• c) using each webpage or resource list to direct the internet client to a successive webpage having content of progressively increasing market interest to the internet client while including content for discouraging returning to a lower stage of market interest.

A method of progressively advancing a customer through a series of custom market interest level stages towards a highest stage, comprising:

• a) providing a location of commerce offering products or services, or both, and accessible by one or more clients;
• b) within the location of commerce, providing an initial stage of market interest for the client, wherein the initial stage includes a display of segregated content representing a choice of multiple stages of progressively higher market interest level found at separate areas within the location of commerce, each area being associated with one stage of higher market interest level, the initial stage including a path to each area of interest;
• c) migrating the client to a customer-selected stage of higher market interest level via information offered at the initial stage of market interest and directing the client to the area associated with the customer-selected stage while providing content discouraging returning to a stage of lower market interest, wherein the associated area includes content satisfying the internet customer's higher market interest level as selected;
• d) acquiring the client as a buyer at the location of commerce through one of the stages of market interest;
• e) retaining the buyer as an engaged customer by providing follow up information or making directed inquiries related to market interest;
• and
• f) capitalizing on the acquired buyer by encouraging repeat business with the location of commerce or securing referrals from the acquired buyer.

A method of progressively advancing a client through a series of client interest level stages towards a highest stage of client market interest level, each stage represented by an associated area of market interest, comprising:

• a) providing a list of resources on at least one of the areas of market interest, each resource guiding the client to one or more areas of market interest that provide content satisfying a specific market interest the client may have, wherein each area of market interest details a market interest different than those detailed at the other areas of market interest;
• b) directing the client to an initial area of market interest having content related to an initial level of market interest;
• c) directing the client to a second area of market interest having content related to a second level of market interest higher than the initial level of market interest;
• and
• d) using each area of market interest or resource list to direct the client to a successive area of market interest having content of progressive market interest to the client while including content for discouraging returning to a lower stage of market interest.

A method of progressively advancing a potential customer through a series of customer interest level stages toward a stage of becoming an advocate who promotes a given product or service for which he had been merely a customer, comprising:

• a) generating promotional material of interest and accessible to the customer;
• b) within the material, providing initial content representing a choice of multiple stages of progressively higher interest level and segregated within the material to allow the customer to gravitate toward his current level of interest, said initial content including entry material associated with stages of higher interest level;
• and
• c) directing the customer from his current level of interest to a customer-selected stage of higher interest level via at least one category of the entry material associated with the higher interest levels, wherein the material includes content satisfying the internet customer's higher interest level progressively toward the stage of becoming the advocate.