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US 2004/0167816 A1Published application
Method and apparatus for position bidding
AssigneeEfficient Frontier
InventorAnil Kamath
Life of this patent
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Abstract
A method and system for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein.
Claims25
A method, comprising:
- facilitating specification of a plurality of models that forecast revenues for a plurality of marketing options based at least in part on a plurality of positions occupied by the marketing options in a selected one of on-line query answer sets and contextual advertisements;
- and
- determining a bidding strategy for the positions for the plurality of marketing options.
A computer readable medium comprising:
- a storage medium;
- and
- a plurality of executable instructions designed to program a computing device to enable the computing device to
- facilitate specification of a plurality of models that forecast revenues for a plurality of marketing options based at least in part on a plurality of positions occupied by the marketing options in a selected one of on-line query answer sets and contextual advertisements, and
- determine a bidding strategy for the positions for the plurality of marketing options.
2 more elements
An apparatus, comprising:
- a storage medium having stored therein programming instructions designed to enable the apparatus to
- facilitate specification of a plurality of models that forecast revenues for a plurality of marketing options based at least in part on a plurality of positions occupied by the marketing options in a selected one of on-line query answer sets and contextual advertisements, and
- determine a bidding strategy for the positions for the plurality of marketing options;
- and
- at least one processor coupled to the apparatus to
2 more elements
Dependencies are inferred from the claim text.