Electronic display device for floor advertising/messaging
OwnerRonald D. Blum, Dwight P. Duston +1inventors
InventorsRonald D. Blum, Dwight P. Duston, William Kokonaski
Life of this patent
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Abstract
Embodiments of the present invention relate to an electronic display device configured to be arranged at the base of shelving in commercial establishments. The electronic display device is configurable to display arbitrary content, but may specifically be configured to display advertising and promotional content relating to goods and products on the shelving. The electronic display device may be associated with an audio device configured to output related content.
Claims37
An electronic display device associated with a space between a floor and a superior ledge, a lower surface of the superior ledge being within 12 inches of the floor, the electronic display device being configured to be at least partly received within the space, the electronic display device comprising a portable, free-standing housing, and an elongated display area having a length that is at least twice a height thereof, the height of the display area being between 1 inch and 12 inches, the display area having a lower edge at least a portion of which is within 3 inches of a base of the housing, and the display being configurable to display arbitrary content including at least one of static, moving, and scrolling alphanumeric data and graphic images, the content being changeable by a computer, electronic controller or other electronic device.
A system comprising an electronic display device, a controller, a communication means, and an electric power source, to provide sales information to a customer at or near product shelving in a store, the electronic display device being arranged at least partly within a space between a superior ledge and a floor of the store, the ledge having a lower surface no more than 12 inches from the floor, the electronic display device presenting an elongated display area having an angular displacement greater than zero and less than or equal to 90° relative to the floor, for viewing thereof by the customer.
A method comprising:
- arranging an elongated electronic display area at least partly within a space defined by a floor and a superior ledge in a commercial establishment, the display area having a length that is at least twice a height thereof, the height being 12 inches or less, the display area having a lower edge at least a portion of which is within 3 inches of the floor;
- and
- displaying arbitrary content in the display area, the content including at least one of static, moving and scrolling alphanumeric data and graphic images.
Dependencies are inferred from the claim text.