Marketing scheme
AssigneeWinningnote Limited
InventorKarin Hayhow
Life of this patent
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Abstract
A method of operating a marketing scheme including registering a first party with the scheme operator, and issuing a respondable transmissible element to the first party for onward transmission to a plurality of receiving parties. The method of onward transmission is direct transmission by said first party, or indirect transmission by a receiving party who has received the transmissible element from one of said first and receiving parties. The method further includes receiving a response to a transmissible element from a second party which is one of said plurality of receiving parties, comparing the accumulated total of responses received from said plurality of receiving parties with a target total, and delivering a first prize to the second party if the accumulated total of received responses equals the target.
Claims29
A method of operating a marketing scheme comprising the steps of:
- (a) registering a first party with the marketing scheme operator;
- (b) issuing a respondable transmissible element to said first party for onward transmission to a plurality of receiving parties, said method of onward transmission being selected from the group consisting of direct transmission by said first party and indirect transmission by a receiving party who has received the transmissible element from one of said first and receiving parties;
- (c) receiving a response to said transmissible element from a second party who is one of said plurality of receiving parties;
- (d) accumulating the number of responses received from said plurality of receiving parties;
- (e) comparing said accumulated number of responses with a target total;
- and
- (f) delivering a first prize to said second party when said accumulated number of received responses equals the target total.
A system for implementing a marketing scheme comprising of a scheme database containing details of available marketing schemes and the at least one operators of said marketing schemes;
- a prize offer database containing details of prizes made available by the at least one marketing scheme operators;
- an advertisement database containing advertisements;
- and a response database containing details of respondents to said marketing scheme, wherein these databases are accessible by a user software module and a logic software module so that said prizes in said prize offer database are displayed by said user software module, details of registrants for said marketing scheme acquired by said user software module are stored in said response database and a generation of transmissible elements comprising of advertisements from said advertisement database, a transmission of transmissible elements to persons whose details are stored in said response database, a storage of responses to said transmissible elements in said response database and a decision process for prize grant are collectively controlled by said logic software unit.
Dependencies are inferred from the claim text.