Customer cleaned rentable asset

A method of renting a cleanable asset, comprising:

• pricing the rental to a lessee of the asset at a rental price for a rental period;
• pricing a penalty fee to be charged to the lessee of the asset at the end of the rental period if the asset is not returned to an entity who wishes to rerent the asset in a clean condition;
• renting the rentable asset to a lessee for the rental period when the lessee agrees to the rental price for rental for the rental period and agrees to pay the penalty fee if the asset is returned dirty;
• delivering the asset to the lessee in a condition clean enough that the lessee will accept the asset for rental;
• the lessee returning the asset to the entity, who wishes to rerent the asset, and at a location acceptable under the rental agreement,
• after the lessee returns the asset to the entity, inspecting the asset to determine if it has a degree of cleanliness adequate to be rentable to a subsequent lessee, and if the asset is not clean to that degree, charging the lessee the penalty fee for not returning an adequately cleaned asset, and then cleaning the asset to a degree sufficient that it can be rentable;
• and
• after the cleaning or if the inspection shows the asset to be clean to a rentable degree, the entity rerenting the asset to another lessee for another rental period.