Information providing apparatus and information providing method

A center terminal to be used in an information providing system for providing related information that is related to advertising content associated with video content, the center terminal comprising:

• a part for receiving user information for identifying a user, content information for identifying the video content and locating information for locating advertising content as mark information;
• an advertising information storing part for storing, for each video content, identification information of advertising content and locating information corresponding to the advertising content;
• a storing part for obtaining identification information of advertising content from the advertising information storing part by using the content information and the locating information included in the mark information, and for storing the identification information or related information on the advertising content in which the stored identification information or related information is associated with the user information included in the mark information;
• a sending part for sending the related information on the basis of the user information.

A user terminal for providing related information that is related to advertising content associated with video content, the user terminal comprising:

• a part for obtaining user information for identifying a user;
• a part for obtaining content information for identifying the video content;
• a part for obtaining locating information for locating advertising content corresponding to input by the user;
• and
• a part for sending the user information, the content information and the locating information as mark information to the center terminal.

A method used by an information providing system including a user terminal and a center terminal for providing related information that is related to advertising content associated with video content, wherein the user terminal performs the steps of:

• obtaining user information for identifying a user;
• obtaining content information for identifying the video content;
• obtaining locating information for locating advertising content corresponding to input by the user;
• sending the user information, the content information and the locating information as mark information to the user terminal;
• the center terminal performs the steps of:
• storing, for each video content, identification information of advertising content and locating information corresponding to the advertising content in an advertising information storing part;
• obtaining identification information of advertising content from the advertising information storing part by using the content information and the locating information included in the mark information;
• storing the identification information or related information on the advertising content in which the stored identification information or related information is associated with the user information included in the mark information;
• sending the related information on the basis of the user information.

A method used in a center terminal for providing related information that is related to advertising content associated with video content, the method comprising the steps of:

• storing, for each video content, identification information of advertising content and locating information corresponding to the advertising content in an advertising information storing part;
• receiving user information for identifying a user, content information for identifying the video content and locating information for locating advertising content;
• obtaining identification information of advertising content from the advertising information storing part by using the content information and the locating information;
• storing the identification information or related information on the advertising content in which the stored identification information or related information is associated with the user information;
• and
• sending the related information on the basis of the user information.

A method used by a user terminal in an information providing system for providing related information that is related to advertising content associated with video content, the method comprising the steps of:

• obtaining user information for identifying a user;
• obtaining content information for identifying the video content;
• obtaining locating information for locating advertising content corresponding to input by the user;
• and
• sending the user information, the content information and the locating information as mark information to the center terminal.

A program for causing a computer used as a center terminal in an information providing system to provide related information that is related to advertising content associated with video content, the program comprising:

• program code means for receiving user information for identifying a user, content information for identifying the video content and locating information for locating advertising content as mark information;
• advertising information storing program code means for storing, in a storing part for each video content, identification information of advertising content and locating information corresponding to the advertising content;
• program code means for obtaining identification information of advertising content from the storing part by using the content information and the locating information included in the mark information, and storing the identification information or related information on the advertising content in which the stored identification information or related information is associated with the user information included in the mark information;
• program code means for sending the related information on the basis of the user information.

A program used in a computer that is used as a user terminal in an information providing system for providing related information that is related to advertising content associated with video content, the program comprising:

• program code means for obtaining user information for identifying a user;
• program code means for obtaining content information for identifying the video content;
• program code means for obtaining locating information for locating advertising content corresponding to input by the user;
• and
• program code means for sending the user information, the content information and the locating information as mark information to a center terminal.

A computer readable medium storing a program for causing a computer used as a center terminal in an information providing system to provide related information that is related to advertising content associated with video content, the program comprising:

• program code means for receiving user information for identifying a user, content information for identifying the video content and locating information for locating advertising content as mark information;
• advertising information storing program code means for storing, in a storing part for each video content, identification information of advertising content and locating information corresponding to the advertising content;
• program code means for obtaining identification information of advertising content from the storing part by using the content information and the locating information included in the mark information, and storing the identification information or related information on the advertising content in which the stored identification information or related information is associated with the user information included in the mark information;
• program code means for sending the related information on the basis of the user information.

A computer readable medium storing a program used in a computer that is used as a user terminal in an information providing system for providing related information that is related to advertising content associated with video content, the program comprising:

• program code means for obtaining user information for identifying a user;
• program code means for obtaining content information for identifying the video content;
• program code means for obtaining locating information for locating advertising content corresponding to input by the user;
• and
• program code means for sending the user information, the content information and the locating information as mark information to a center terminal.