A green pneumatic rubber tire comprising a generally toroidal shaped carcass with a circumferential tread overlying plural belts, spaced-apart beads and connecting sidewall portions extending between the tread and beads which together provide the carcass with an interior surface, the improvement comprising,
- a pale essentially fully cured laminar rubber applique less than 1 mm thick, having a virgin upper surface vertically spaced apart from that of contiguous rubber of the tire, adhesively secured with a vulcanizable adhesive on the tire's exterior surface at a location radially spaced-apart from the tire's bead, the adhesive being essentially free of an antiozonant and an aromatic oil, and the location being chosen from “in the sidewall” and from “in the tread's footprint”;
- a flexible protective film secured to the exterior surface of the applique, the protective film requiring a force of at least 10 Newtons to remove it from the label, but less force than will tear the film;
- the protective film being chosen from a non-self-supporting polyurethane film less than 0.0254 mm (0.001″ or 1 mil) thick, and a self-supporting polyamide film less than 50 μm (2 mils, 0.002″) thick dimensionally and thermally stable at a temperature in the range from about 121° C. (250° F.) to 200° C. (392° F.).