Method and system for identifying key opinion leaders

A method for obtaining opinion leader information via a network, the method comprising the steps of:

• providing a website for access by a plurality of survey participants via a network, the website including at least one web page representing an opinion leader survey;
• receiving a survey response from each of a subset of the survey participants via the at least one web page of the website, the survey response including information identifying one or more opinion leaders;
• and
• generating at least one opinion leader report based in part on the survey responses received via the website.

A system for automated opinion leader surveying, the system comprising:

• a database;
• a data server operably connected to the database and being adapted to:
• provide, to a plurality of survey participants, data for display as at least one web page, the at least one web page representing an opinion leader survey;
• and
• receive, via the at least one displayed web page, a survey response from each of a subset of the survey participants, the survey response including information identifying one or more opinion leaders;
• a response management module operably connected to the database and the data server and being adapted to store a representation of each survey response in the database;
• and
• a report generation module operably connected to the database and being adapted to generate at least one report based in part on the stored representations of the survey responses.

A computer readable medium, the computer readable medium comprising a set of instructions being adapted to manipulate a processor to:

• provide a website for access by a plurality of survey participants via a network, the website including at least one web page representing an opinion leader survey;
• receive a survey response from each of a subset of the survey participants via the at least one web page of the website, the survey response including information identifying one or more opinion leaders;
• and
• generate at least one opinion leader report based in part on the survey responses received via the website.