Methods of conducting promotional contests and beverage containers for use therein
AssigneeNovelis Inc.
InventorAron M. Rosenfeld
Life of this patent
Estimating the term…
Abstract
A method of conducting a promotional contest by providing a portal that establishes a field for detecting the presence of a field-disturbing element, providing packages respectively having and lacking a concealed field-disturbing element, and distributing the packages randomly to different individuals who carry the packages past the portal so that a package with a field-disturbing element causes the portal to produce a signal indicating a winner of the contest. A can for beverages or the like having a field-disturbing element concealed thereon, for use in such a promotional contest. The element may be mounted in a peelable foil closure member covering an aperture in the can lid.
Claims34
A method of conducting a promotional contest to determine, from among a number of individuals, a winner or winners of the contest, said method comprising:
- (a) providing at least one portal operable to establish a field and to detect, and produce a signal in response to, the presence of a field-disturbing element therein,
- (b) providing a plurality of packages including at least one each of packages that respectively have and lack a field-disturbing element and are indistinguishable from each other by external human sensory inspection,
- (c) distributing packages of said plurality to different individuals in such manner that distribution of a package having a field-disturbing element is a random event, and
- (d) operating said one portal at a location at which individuals to whom said packages have been distributed introduce said packages to said field, whereby, when a package having a field-disturbing element is introduced to the field by an individual, the portal produces a signal indicating that said last-mentioned individual is a winner of the contest.
For use with a portal for creating an electrical or magnetic field and detecting and signalling the presence therein of a field-disturbing element, a beverage container comprising:
- (a) a can for holding a quantity of a beverage, and
- (b) a field-disturbing element affixed to the can such that when the can is carried into the field, the portal signals the presence of the can therein.
For use with a portal for creating an electrical or magnetic field and detecting and signalling the presence therein of a field-disturbing element, an array of beverage containers each comprising a can for holding a quantity of a beverage, at least a first of said cans having a field-disturbing element affixed thereto such that when the can is introduced to the field, the portal signals the presence of the can therein, and at least a second of said cans having no field-disturbing element affixed thereto such that when the can is introduced to the field, the portal does not signal the presence of the can therein, wherein said first and second cans are indistinguishable from each other by external human sensory inspection.
Dependencies are inferred from the claim text.