System and method for collaborative affinity marketing

A method for coordinating and managing rebates by a merchant of a portion of a purchase made by a participant to an aggregator, the method comprising:

• registering with one or more registry by the aggregator, the participant, and the merchant;
• generating a participant identification code for the participant and a processor identification code for the processor;
• storing registration information of the aggregator, participant, and merchant;
• providing the participant identification code and the processor identification code to the merchant, when the participant initiates the purchase with the merchant;
• storing the participant identification code and amount of purchase transaction by the merchant as sale tracking item;
• sending the stored participant identification code, the stored amount of purchase transaction, and funds corresponding to a portion of the amount of purchase transaction to the processor based on the stored processor identification code;
• and
• sending a portion of the funds received by the processor from the merchant to the aggregator.

A system for collaborative affinity marketing including a processor, an aggregator, a participant, and a merchant, comprising:

• means for enrolling the aggregator, participant, and merchant with the collaborative affinity marketing system;
• means for assigning a participant identification code to the participant;
• means for storing enrollment information of the aggregator, participant, and merchant;
• means for providing the participant identification code to the merchant, when the participant initiates a purchase transaction with the merchant;
• means for storing the participant identification code and amount of purchase transaction by the merchant;
• means for sending the stored participant identification code, the amount of purchase transaction, and funds corresponding to a portion of the amount of purchase transaction to the processor;
• and
• means for sending a portion of the funds received by the processor from the merchant to the aggregator,
• wherein each of the processor, aggregator, participant, and merchant has a respective right for accessing the stored information and different portions of the stored information are accessible by the processor, aggregator, participant, and merchant based on their respective access right, and wherein the participant is capable of enrolling with the collaborative affinity marketing while maintaining participant's anonymity.

A system for coordinating and managing rebates by a merchant of a portion of a purchase made by a participant to an aggregator, the method comprising:

• means for registering with one or more registry by the aggregator, the participant, and the merchant;
• means for generating a participant identification code for the participant and a processor identification code for the processor;
• means for storing registration information of the aggregator, participant, and merchant;
• means for providing the participant identification code and the processor identification code to the merchant, when the participant initiates the purchase with the merchant;
• means for storing the participant identification code and amount of purchase transaction in a merchant sale tracking system as an item;
• means for sending the stored participant identification code, the stored amount of purchase transaction, and funds corresponding to a portion of the amount of purchase transaction to the processor based on the stored processor identification code;
• and
• means for sending a portion of the funds received by the processor from the merchant to the aggregator.

A computer-readable medium having stored thereon a set of instructions including instruction for coordinating and managing rebates by a merchant of portion of a purchase made by a participant to an aggregator through a web site interface the instructions, when executed by a plurality of computers connected to the Internet, cause the computers to perform the steps of:

• enrolling with a website by the aggregator, the participant, and the merchant;
• assigning a participant identification code to the participant;
• storing enrollment information of the aggregator, participant, and merchant;
• providing the participant identification code to the merchant, when the participant initiates a purchase transaction with the merchant;
• storing the participant identification code and amount of purchase transaction by the merchant;
• sending the stored participant identification code, the amount of purchase transaction, and funds corresponding to a portion of the amount of purchase transaction to the processor;
• and
• sending a portion of the funds received by the processor from the merchant to the aggregator,
• wherein each of the processor, aggregator, participant, and merchant has a respective access right for accessing the stored information and different portions of the stored information are accessible by the processor, aggregator, participant, and merchant based on their respective access right.