System and method for integrating, managing and coordinating customer activities

A system for integrating, managing and coordinating activities of customers in an enterprise, the enterprise comprising a plurality of applications, resources and touch-points, the system comprising:

• means for gathering data related to a customer from the applications, resources and touch-points;
• means for creating an object for the customer using the gathered data;
• and
• means for delivering the object in real time to the applications, resources and touch-points.

A computer program product for integrating, managing and coordinating activities of customers in an enterprise, the enterprise comprising a plurality of applications, resources and touch-points, the computer program product comprising:

• program instruction means for gathering data relating to a customer from the applications, resources and touch-points;
• program instruction means for creating an object for the customer using the gathered data;
• and
• program instruction means for delivering the object in real time to the applications, resources and touch-points.

A system for real time integration, management and coordination of customer activities in an enterprise, the enterprise comprising a plurality of applications, resources and touch-points, the system comprising:

• at least one server for exchanging data with the applications, the server further comprising:
• means for accumulating customer data pertaining to a customer from different applications;
• means for creating an object specific to the customer from the accumulated data;
• means for formulating a query based upon the request for an object received from an application;
• means for matching the requested object with the objects present in the database;
• and
• means for applying rules and policies of the enterprise on the object;
• means for maintaining a list of all customer identification indexes corresponding to the customers, each customer having a unique customer identification index;
• and
• a database for storing the objects.

A method for integrating, managing and coordinating customer activity in an enterprise, the enterprise comprising a plurality of sources and touch-points, the sources and touch-points interacting with the customers to generate customer data, the customer data being used by applications, the method comprising:

• creating a customer specific object containing the customer data;
• storing the object on at least one server;
• synchronizing activities and changes in one application with other relevant applications;
• and
• delivering the object to a requesting application.

A method for relationship data management in an enterprise, the enterprise comprising various sources and touch-points, the sources and touch-points interacting with a plurality of people, the method comprising:

• creating an object containing data relating to the plurality of people;
• storing the object on at least one server;
• synchronizing activities and changes in one application with other relevant applications;
• and
• delivering the object to a requesting application.