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AssigneeInternational Business Machines Corporation
InventorsStephen B. Boston, Michael Wayne Brown, Andrew Douglas Hately, Michael A. Paolini
Estimating the term…
A system and method is provided that matches user interests to commercials. The commercials are stored on the user's digital video recorder and retrieved during program commercial breaks. The DVR service provider sends an edit schedule, commercials and metadata describing the commercials to the user's digital video recorder. The commercials are provided to the DVR service provider by sponsors, such as product advertisers and the like. In one embodiment, commercials are selected by the user's digital video recorder and the selected commercials are played during a commercial break. In another embodiment, the DVR service provider inserts commercial identifiers in the edit schedule's commercial breaks. Demographic and usage data is gathered by the digital video recorder indicating which commercials have been played or recorded. The DVR service provider creates reports for sponsors showing which commercials were watched or recorded by different groups of people.
A method for selectively providing commercials to a user's digital video recorder, said method comprising:
An information handling system comprising:
A computer program product stored in a computer operable media for selectively providing commercials to a user's digital video recorder, said computer program product comprising:
Dependencies are inferred from the claim text.