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US 2004/0003118 A1Published application
Inserting advertising content
AssigneeAOL Inc.
InventorsScott K. Brown, Bradley Paul Gorman, Brooke Lamont Patterson, Mark Lionel Filteau, Kevin Eugene Mason, Eric Adam Manchester
Life of this patent
Estimating the term…
Abstract
Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
Claims65
A method of inserting advertising content in a feed, the method comprising:
- receiving a first feed of one or more data units, the data units comprising an attribute portion and a payload portion;
- duplicating the first feed for transmission as at least one duplicated feed;
- inserting advertising content into the duplicated feed prior to transmission;
- and
- transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
2 more elements
A method of inserting advertising content in a feed, the method comprising:
- receiving a first feed at a duplicating device, the duplicating device being structured and arranged to:
- receive a stream of data units including a payload portion and an attribute portion,
- duplicate at least the payload portion of a data unit within the stream of data units, and
- enable access to the duplicated payload portion of the data unit by a terminal;
- duplicating the first feed at the duplicating device for transmission as at least one duplicated feed;
- inserting advertising content into the duplicated feed prior to transmission;
- and
- transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
5 more elements
A content insertion device comprising:
- a first communications interface structured and arranged to receive a first feed of data units, the data units comprising an attribute portion and a payload portion;
- a replicator structured and arranged to duplicate the first feed as at least one duplicated feed;
- an advertising processor structured and arranged to insert advertising content into the duplicated feed prior to transmission;
- and
- a second communications interface structured and arranged to transmit the duplicated feed to a terminal, wherein the transmission of the duplicated feed is preformed in response to a state of the terminal.
2 more elements
A content insertion program comprising:
- a first communications code segment structured and arranged to receive a first feed of data units, the data units comprising an attribute portion and a payload portion;
- a replicator code segment structured and arranged to duplicate the first feed as at least one duplicated feed;
- an insertion code segment structured and arranged to insert advertising content into the duplicated feed prior to transmission;
- and
- a second communications interface structured and arranged to transmit the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
2 more elements
An advertising content insertion program comprising:
- means for receiving a first feed of one or more data units comprising an attribute portion and a payload portion;
- means for duplicating the first feed as at least one duplicated feed;
- means for inserting advertising content into the duplicated feed prior to transmission;
- and
- means for transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
2 more elements
Dependencies are inferred from the claim text.