Method and apparatus for dynamic optimization and network delivery of multimedia content

In a networked environment a system for transmitting multimedia content with the appropriate properties, with said properties determined by the conditions prevailing at the time the multimedia content is requested, comprising:

• a) a server receiving the request;
• and
• b) said server using a predetermined rule set for determining what multimedia content properties are appropriate for transmission;
• and
• c) an multimedia content rendering engine capable of taking non-conditioned multimedia content and rendering the non-conditioned multimedia content into conditioned multimedia content with the appropriate properties;
• and
• d) said server then delivering said conditioned multimedia content.

In a networked environment a system for transmitting multimedia content with the appropriate properties, with said properties determined by the conditions prevailing at the time the multimedia content is requested, comprising:

• a) means for receiving the request;
• and
• b) means for using a predetermined rule set for determining what multimedia content properties are appropriate for transmission;
• and
• c) means for taking a non-conditioned multimedia content and rendering the non-conditioned multimedia content into a conditioned multimedia content with the appropriate properties;
• and
• d) means for transmitting said conditioned multimedia content to the requesting device.

A method for transmitting images in a networked environment comprising the steps of:

• a. receiving a request for the image;
• and
• b. determining an appropriate set of image properties for transmission of said requested image wherein said appropriate set of image properties comprise a selection from:
• the type of device requesting the image, the network load at the time the image is requested, the content of a cookie read from the requesting device and the bandwidth available to deliver the image to the requesting device;
• and
• c. determining if an image with the appropriate set of properties is available in a cache of images;
• and
• d. if no such image with the appropriate set of properties is available, then sending an original image to an image rendering engine to produce an image with said appropriate set of properties;
• and
• e. delivering said image with the appropriate set of properties to the requesting device.

A method for transmitting images in a networked environment comprising the steps of:

• a. receiving a request for the image;
• and
• b. determining an appropriate set of image properties for transmission of said requested image with said determination overridden by the image property parameters embedded in the requested image URL's query string;
• and
• c. determining if an image with the appropriate set of properties is available in a cache of images;
• and
• d. if no such image with the appropriate set of properties is available, then sending an original image to an image rendering engine to produce an image with said appropriate set of properties;
• and
• delivering said image with the appropriate set of properties to the requesting device.

A computer readable medium containing instructions for controlling transmitted multimedia content properties, the instructions comprising the steps of:

• a) receiving a request for the multimedia content;
• and
• b) determining an appropriate set of multimedia content properties for transmission of said requested multimedia content;
• and
• c) transmitting said requested multimedia content with said multimedia content incorporating said appropriate set of multimedia content properties.