System and method for providing content-oriented services to content providers and content consumers

A service-enabled proxy disposed in content delivery paths between content providers and content consumers on a wide-area network for providing content-oriented services, comprising:

• a service instruction cache for storing service instructions, each service instruction having service binding data identifying a service subscriber and specifying a subscribed content-oriented service;
• a message parser for parsing a message passing through the service-enabled proxy for extracting information for identifying, based on the service binding data of the service instructions, a content-oriented service to be rendered on the message;
• an instruction processor for loading a service instruction associated with the identified content-oriented service from the service instruction cache;
• and
• a service execution module for executing the loaded service instruction to cause rendering of the identified content-oriented service on the message, the service execution module being programmed to make a remote call to a remote application server for performing content processing on the message to render the identified content-oriented service if the loaded service instruction calls for remote processing.

A computer-readable medium having computer-executable instructions for a service-enabled proxy disposed in content-delivery paths between content providers and content consumers on a wide-area network to performs steps for providing content-oriented services, the steps comprising:

• receiving a message routed along a content delivery path;
• determining whether the message requires an associated content-oriented service based on service binding data for service instructions stored in an instruction cache, each service instruction being constructed for a corresponding subscribed content-oriented service and including service binding data identifying a subscriber of said corresponding subscribed content-oriented service and specifying said corresponding subscribed content-oriented service;
• loading a service instruction for the associated content-oriented service for the message from the instruction cache;
• and
• executing the loaded service instruction to render the associated content-oriented service for the message, including making a remote call to an application server to perform content processing on the message to render the associated content-oriented for the message if the loaded service instruction calls for remote processing.