System and method for determining product placement in a retail environment
OwnerIvette S. Colon, Kathryn L. Wiemer +1inventors
InventorsIvette S. Colon, Kathryn L. Wiemer, Karen A. Wilder
Life of this patent
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Abstract
The present invention is directed to a method and system used for determining the position or placement of consumer food products in a retail environments. The present invention is useful not only in configuring products for the competitive environment (retail and wholesale) but also is beneficial for other market niche, such as health and fitness marketing and awareness, placement in response to demographic demands and limited or geographic market testing or penetration. The system and method is useable both prior to and subsequent to the introduction of such products and may be used for monitoring the competitive marketplace.
Claims27
An automated product placement tool comprising;
- a database having a plurality of distinct data sets, at least one of said data sets containing claims information on consumer products and at least another of said data sets containing ingredient information;
- a first input module capable of receiving data from at least one of said data sets in response to a user of said tool;
- said input module providing end user data to said database to create a comparative analysis for said end user;
- a first output module for displaying said analysis of said end user data in comparative association with at least one of said data sets;
- and
- wherein said comparative analysis creates a product placement plan to stimulate product sales.
A system for determining product placement of product offerings, comprising;
- a product database for consumer products provided at a first location and containing a number of data sets;
- at least one remote database for providing demographic information related to said consumer products;
- a communication arrangement connecting said at least one remote terminal to said product database
- an input module for soliciting information from said product database and said remote database;
- an output module for generating analysis created from said solicitation;
- and
- wherein said analysis provides an indication of the likelihood of success of said new product offering.
A method for determining product placement in commercial outlets, comprising the steps of;
- providing at least a first, second and third data sets in a first database;
- said first data set having a listing of ingredient information, said second data set having a listing macronutrients and micronutrients, and said third data set containing claims information;
- obtaining data from said data sets contained within said first database;
- analyzing said data to provide information related to a competitive retail environment;
- and
- generating an output to determine likelihood of product placement success in said competitive retail environment.
A method of tracking competitive product offerings to determine product placement, comprising the steps of;
- providing a number of distinct data sets within at least a first database;
- using at least one of said distinct data sets within said first database in response to an end user query to develop a product placement plan;
- displaying information in a summary format in response to said end user query;
- obtaining information from a second database distinct from said first database;
- and
- merging said information obtained from said second database with said product placement plan to create an updated product placement plan.
Dependencies are inferred from the claim text.