In-store (on premises) targeted marketing services for wireless customers
OwnerClaire Svetlana Vishikinventor
Life of this patent
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Abstract
Upon arrival in a store, the identity and profile of wireless customers are determined. In one embodiment, the wireless device associated with users relays to the promotion system specific identification numbers (IDs) obtained from a wireless device corresponding to the customers. Then, the promotion system uses the IDs to retrieve a stored profile of the users in question and matches a plurality of promotions to their interests and habits. These promotions are then presented to the users either during shopping or at checkout.
Claims25
A system providing on-premises targeted promotions to customers, said system comprising:
- a local server, said server receiving an identification of a proximate customer mobile device via a network;
- said local server communicating with a profile database and receiving identifying categorical preference information associated with said identification number;
- said local server matching said categorical profile preference information with local categorical promotional information to produce targeted matched promotions, and
- said server electronically providing said matched promotions to said customers.
A method providing on-premises targeted promotions to customers possessing an electronic mobile device, said method comprising:
- wirelessly receiving an identification number of said customers' electronic mobile device;
- a computer-based step of obtaining categorical profile preference information of said customers based on said identification number from a database;
- a computer-based step of obtaining categorical promotional information available to said premises;
- a computer-based step of matching said categorical profile preference information with said categorical promotional information to obtain relevant targeted promotions;
- and
- electronically providing said relevant targeted promotions to said customers or store employee at checkout.
A method implemented in a portable device to provide customers with promotions that are targeted to the preferences of said customers, based upon a wireless interaction between said portable device and a server, said server located proximate to said customers, said method comprising the steps of:
- wirelessly relaying an identification number to said server;
- receiving a match of categorical profile preference information associated with said identification number from a database, and categorical promotional information of said proximate location.
Dependencies are inferred from the claim text.