Collection of behavior data on a broadcast data network

A system for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

• a memory device;
• and
• a processor disposed in communication with the memory device, the processor configured to:
• receive a data resource from a communications network;
• store the data resource;
• display the data resource for a first user;
• extract usage data that relates a characteristic of the first user to a characteristic of the data resource;
• and
• store the usage data,
• wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

A computer program product for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

• a computer readable medium;
• program code in the computer readable medium for receiving a data resource from a communications network;
• program code in the computer readable medium for storing the data resource;
• program code in the computer readable medium for displaying the data resource for a first user;
• program code in the computer readable medium for extracting usage data that relates a characteristic of the first user to a characteristic of the data resource;
• and
• program code in the computer readable medium for storing the usage data,
• wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

A method for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

• storing at least one content filtering requirement for a first user;
• monitoring a communications network for a data resource that satisfies said at least one content filtering requirement;
• storing the data resource;
• displaying the data resource for the first user;
• extracting usage data that relates a characteristic of the first user to a characteristic of the data resource;
• and
• storing the usage data,
• wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

A system for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

• a memory device;
• and
• a processor disposed in communication with the memory device, the processor configured to:
• store at least one content filtering requirement for a first user;
• monitor a communications network for a data resource that satisfies said at least one content filtering requirement;
• store the data resource;
• display the data resource for the first user;
• extract usage data that relates a characteristic of the first user to a characteristic of the data resource;
• and
• store the usage data,
• wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.

A computer program product for collecting usage data to assist an advertiser with a targeted marketing activity, comprising:

• a computer readable medium;
• program code in the computer readable medium for storing at least one content filtering requirement for a first user;
• program code in the computer readable medium for monitoring a communications network for a data resource that satisfies said at least one content filtering requirement;
• program code in the computer readable medium for storing the data resource;
• program code in the computer readable medium for displaying the data resource for the first user;
• program code in the computer readable medium for extracting usage data that relates a characteristic of the first user to a characteristic of the data resource;
• and
• program code in the computer readable medium for storing the usage data, wherein the advertiser accesses the usage data to determine an appropriate advertisement for a second user.