System and method for customer relationship management

A method for using and managing customer relationship information in the new and used automobile dealership industry comprised of the steps of:

• consolidating customer information from incoming telephone calls, sweepstakes kiosks, automobile dealer web sites, third-party web sites, third-party databases, and existing customer relationship management databases;
• entering and storing said past, current, and potential customer information into a consolidated customer relationship management database;
• entering said customer information from said consolidated commercial customer relationship management database into a process matrix;
• sorting said customer information based on user-defined criteria;
• administering an exit poll to discern each potential or actual customer's experience;
• computing a balanced scorecard method evaluation of performance;
• adding additional customer relationship information to said consolidated customer relationship management database as it becomes available;
• using sweepstakes to obtain customer information;
• and
• using said customer information to generate direct mailings and thank you cards.