Method for facilitating product launches through an integrated communication process

A method for organizing performance of tasks required for a campaign to launch a product or service comprising the steps of:

• receiving a proposed schedule of tasks associated with the product or services launch campaign from each of a plurality of stakeholders, wherein each proposed task identifies what information is required to perform the task and what information is expected to be identified by performance of the task;
• creating a master schedule of tasks by organizing tasks to be scheduled such that each task requiring information to be identified by another task is scheduled after the other task;
• and
• dynamically amending the master schedule in response to changes in the performance of tasks, wherein a change in the scheduling of a first task causes a change in the scheduling of tasks that require information that is expected to be identified by performance of the first task.

A method for coordinating external communications associated with a product or services launch campaign, comprising the steps of:

• identifying a plurality of stakeholders, wherein each stakeholder provides external communications during a corporate product launch campaign to one or more market segments;
• creating a positioning statement associated with the product launch campaign;
• and
• coordinating external communications to be provided by stakeholders during the launch campaign to ensure that communications are consistent with the positioning statement.

A method for scheduling a series of tasks to be performed in a campaign to launch a product or service, comprising the steps of:

• identifying a plurality of prospective tasks that are to be performed by a plurality of stakeholders, wherein each prospective task is associated with a launch stage and priority criteria;
• segregating each of the prospective tasks according to the respective identified launch stage;
• and
• within each launch stage, determining a sequence by which each of the prospective tasks are to be performed according to the priority criteria,
• wherein, for any two tasks having the same priority criteria, coordinating communications among persons responsible for performance of the tasks to facilitate a sharing of necessary information concurrent with the performance of the tasks.