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US 2004/0001583 A1Published application
Advertising demographics reporting system
OwnerThomas Nello Giaccherini, George E. Hall JR. +1inventors
InventorsThomas Nello Giaccherini, George E. Hall JR., John William Hayes
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Abstract
The present invention comprises methods and apparatus for compiling and furnishing demographic data to advertisers based upon a plurality of promotions deployed during free phone calls.
Claims34
A method comprising the steps of:
- initiating a call by dialing a toll-free telephone number from a caller's telephone;
- automatically connecting said call to a call server means for routing calls via a dial-around means for directing said call to its intended recipient;
- said call server being connected to a recorded promotions server means for deploying an audio promotion;
- playing said audio promotion;
- and
- connecting said caller to a recipient's telephone.
3 more elements
A method comprising the steps of:
- obtaining a dial-around number;
- linking said dial-around number to a toll-free number;
- contracting with a local exchange carrier for service;
- contracting with an inter-exchange carrier for service;
- linking said local exchange carrier with a recorded promotions server;
- obtaining promotion from an advertiser and storing said promotion on said recorded promotions server;
- providing toll-free calls to callers and recipients;
- generating an advertising deployment database;
- and
- furnishing said advertising deployment database to an advertiser for compensation.
7 more elements
A propagated signal comprising:
- providing a plurality of connections among a plurality of callers and a plurality of call recipients;
- deploying a promotion signal to some of said callers and some of said recipients;
- generating a database reporting the deployments of said promotion signals for an advertiser.
Dependencies are inferred from the claim text.