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AssigneeMicrosoft Corporation
InventorsDavid E. Heckerman, Martin Luo, Guy Shani, Mahbubul Alam Ali
Estimating the term…
Advertisement response probabilities are utilized to alter advertisement scores. A plurality of possible advertisements is accessed from, for example, an advertisement database or advertisement pipeline. A response probability for each advertisement is determined. A response probability may be a probability that a user will “click,” or otherwise select an advertisement. Advertisements may be associated with probabilistic prediction models that take advertisement recipient attribute values as inputs and provide a probability distribution as output. A score associated with each of the possible advertisements is altered based on the response probability for each of the advertisements. Statistical prediction is used to determine how scores are to be altered. Advertisements with response probabilities less than a mean probability may have associated scores decreased. Conversely, advertisements with response probabilities greater than a mean probability may have associated scores increased.
In a network environment that includes at least an advertisement computer system, a method for targeting online advertisements to users based on the probability that a user will respond to possible advertisements, comprising the following:
In a network environment that includes at least an advertisement computer system, a method for targeting online advertisements to users based on the probability that a user will select possible advertisements, comprising the following:
A computer program product for use in a network environment that includes at least an advertisement computer system, the computer program product for implementing a method for targeting online advertisements to users based on the probability that a user will respond to possible advertisements, the computer program product comprising one or more computer-readable media having stored thereon the following:
A network system, comprising:
In a network environment that includes at least a Web content computer system, a method for targeting Web content to users based on the probability that a user will respond to possible Web content, comprising the following:
Dependencies are inferred from the claim text.