Methods and systems for providing targeted marketing over the internet
OwnerMonte Zweben, James D. Normaninventors
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Abstract
A system, method and computer-readable medium for providing customized content to at least one prospective customer are disclosed. In one embodiment, the method includes the step of creating a personalized portal page in a database by aggregating corporate information relevant to a prospect's business interest. Next, the method directs the personalized portal page to the prospect. Once the prospect accesses the portal and reviews the content, the present system then gathers prospect behavior data. Next, a report based on the prospect behavior data is generated, and then the personalized portal page is modified in response to the behavior data.
Claims15
A method for providing customized content to at least one prospective customer, the method comprising:
- creating a personalized portal page in a database by aggregating information relevant to a prospect's interest;
- providing the personalized portal page to the prospect;
- gathering prospect behavior data;
- generating a report based on the prospect behavior data;
- and
- modifying the personalized portal page in response to the behavior data.
An apparatus for providing customized content to at least one prospective customer, the apparatus comprising:
- means for creating a personalized portal page in a database by aggregating information relevant to a prospect's interest;
- means for providing the personalized portal page to the prospect;
- means for gathering prospect behavior data;
- means for generating a report based on the prospect behavior data;
- and
- means for modifying the personalized portal page in response to the behavior data.
A computer-readable medium containing instructions executable by a computer to direct customized content to at least one prospective customer, the method comprising:
- creating a personalized portal page in a database by aggregating information relevant to a prospect's interest;
- providing the personalized portal page to the prospect;
- gathering prospect behavior data;
- generating a report based on the prospect behavior data;
- and
- modifying the personalized portal page in response to the behavior data.
Dependencies are inferred from the claim text.