Point-of-sale marketing material presence and viewability verification system and method
AssigneePhilip Morris Incorporated
InventorsWilliam R. Sweeney, Ulysses Smith
Life of this patent
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Abstract
A system and method is provided for monitoring the viewability of a display, and includes a point-of-sale display, at least one sensor that detects at least one of presence, placement and viewability of a display, a central processing unit that receives an output from the sensor and compares the output with a predetermined value to determine if an abnormal condition affecting viewability of the display exists, and a communication device that communicates an alarm signal produced by the central processing unit under abnormal conditions to a remote recipient or to a storage device.
Claims24
A system for monitoring viewability of a display, comprising:
- a point-of-sale display,
- at least one sensor that detects at least one of presence, placement and viewability of the display, and
- a central processing unit that receives an output from said sensor and compares said output with a predetermined value to determine if an abnormal condition affecting viewability of the display exists.
A method of verifying the viewability of a display, comprising:
- monitoring a sensor positioned in the vicinity of the display to detect at least one of the orientation of the display, the location of the display or the presence of an object blocking viewability of at least part of the display;
- outputting a signal from said sensor to a central processing unit;
- comparing the signal from said sensor with a predetermined value to determine whether an abnormal condition affecting viewability of the display exists.
Dependencies are inferred from the claim text.