Advertising sales management system
AssigneeVisual Advertising Sales Technology
InventorsMartin L. Banks, Michael C. Colson, David S. Hardy
Life of this patent
Estimating the term…
Abstract
A system for providing an interface that allows access to system used to sell time slots for advertisements in broadcast programming. This system allows a user to access databases to access information needed to sell the advertisements. The system integrates the databases to allow easy access and centralized storage of all needed information for selling time slots for advertisements in broadcast programming.
Claims108
An electronic system that provides an advertising sales data management system for selling advertising time slots for a broadcast media comprising:
- instructions for directing a processing unit to:
- execute an interface application for accessing information stored by a programming database storing record that include programming information for said broadcast media and a sale information database that stores records that include demographic information for said broadcast media and providing said programming information and said demographic information to a user;
- and
- a media readable by said processing unit that stores said instructions.
A method for providing an advertising sales data management system for selling advertising time slots for a broadcast media comprising:
- providing an interface application for accessing information stored by a programming database storing record that include programming information for said broadcast media and a sale information database that stores records that include demographic information for said broadcast media and providing said programming information and said demographic information to a user.
Dependencies are inferred from the claim text.