US 2003/0225620 A1 · Method and system for placing offers using randomization

Abstract

The present invention provides a system where offers are placed on network accessible sites or delivered to consumers over a network. Placement data is used to obtain offers that share at least one category with placements of offers for consumers. Each offer has a placement value for placement. The offers are randomized by forming randomized placement values for the placement. These randomized placement values are calculated by adding a random factor ranging up to at least the value of the highest placement value to each of the offers' placement values. The offer with the highest randomized placement value is then placed for viewing, or receipt, by the consumer.

Claims26

Dependent claims

A computer implemented method of placing an offer on a network accessible site, the method comprising:

obtaining placement data for an offer placement, including placement information;
obtaining a plurality of offers using said placement data, each having offer information corresponding to said placement information and a placement value for said offer placement;
randomizing placement values by varying each of said offers' placement values by a random factor;
and
placing the offer with the highest randomized placement value on network accessible site.

2 more elements

Dependencies are inferred from the claim text.

Method and system for placing offers using randomization

Life of this patent

Method and system for placing offers using randomization

Life of this patent

Abstract

Claims26