In a World Wide Web (Web) communication network with user access via a plurality of data processor controlled interactive receiving Web display stations for displaying received hypertext documents of at least one display page containing text and images accessible from document sources on the Web, a system for compensating Web document providers comprising:
- means enabling a user at a receiving display station to bookmark a received Web document;
- prompting means associated with the bookmarking of a Web document by a user for prompting said user to select to compensate a provider of said bookmarked document by permitting said provider to track said user's document access activities on the Web;
- and
- means responsive to said prompting means for tracking said user's activities on the Web.